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Finance.
Regardless of the actual product, financial services would all love to tell you that their particular offering is the one that promises the feeling of security and success.

There’s just one problem... they can’t. Circumstances change. And a financial services firm can only help their customers attain their goals if the rest of their fiscal hygiene is strong.

A perennial "watchout" in the marketing of financial services is always saying that “you can” and not “you will”. Potential is a powerful elixir - perhaps not as powerful as a guarantee of untold riches - but considerably less likely to create a class action lawsuit. 
J.P.Morgan / Chase "YouInvest" EBlasts

Synergy Capital Solutions - Conference "Capabilities" Leaflets

Graphic Designer with a focus on interactive design, helping clients communicate and solve problems through creative visual solutions.